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-29th July 2016

Philips and Mirada Medical Announce Distribution Agreement

Philips and Mirada Medical Announce Distribution Agreement

Philips becomes distributor of Mirada Medical’s RTx and Workflow Box software for enhanced confidence and efficiency in radiation oncology treatment planning

WHAT:        Royal Philips today announced a distribution agreement with Mirada Medical, a leading international brand in medical imaging, for Medical’s RTx™ and Workflow Box™ software products in the United States and United Kingdom. The Mirada Medical products complement Philips’ imaging and treatment planning solutions in radiation oncology to provide clinicians with the ability to more efficiently handle imaging data, contours and dosimetry in a vendor-neutral manner.

HOW:          Mirada Medical’s RTx™ software tools support radiation therapy treatment planning, bringing advanced functionality, speed and accuracy to the process and easy integration with existing systems. The Workflow Box™, a black-box server, performs time saving-tasks automatically such as atlas-based contouring and re-contouring for adaptive therapy. These two products complement Philips’ Pinnacle3 Treatment Planning solution designed to improve workflow and operational efficiency in oncology.

WHY:          This announcement builds upon Philips’ strong legacy and commitment to providing solutions that help improve accuracy and increase workflow efficiency and return on investment. The combination of these two solutions provides clinicians with the ability to efficiently organize and use advanced imaging data for more targeted treatments, helping contribute to a faster planning process that is less labor intensive.

INTERVIEWS: Representatives from both Philips and Mirada Medical are available for comment during the American Association of Physicists in Medicine’s annual meeting being held in Washington, DC, July 31 through August 4, at booths #5001 (Philips) and #1057 (Mirada Medical).

MEDIA CONTACTS:

Adrienne Smith

Philips Diagnostic Imaging

Tel: +1 781-277-1170

Email: Adrienne.Smith@philips.com

Abhi Chakrabarti,

PhD Philips Radiation Oncology Systems (PROS)

Tel: +32.471.302362

Email: abhi.chakrabarti@philips.com